MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today record-high viewership at the halfway-point of the 2012 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. With a robust multi-platform offering, the series has not only increased viewership over the season, but has also drawn in a loyal fan base that crosses broadcast and digital channels to maximize race-day visibility.
The Lucas Oil Pro Motocross Championship viewership, after the first six races, has increased 67 percent across all platforms. A top performer on the NBC Sports Network, it has also seen great success on NBC, FUEL TV, and AlliSports.com. Notably this season, the series has already achieved status as the second-most-watched program in the history of FUEL TV, an 80-percent increase in live stream starts with over 400,000 for the year, a 300-percent growth in traffic to the series website on Allisports.com, and a 200-percent increase in video views.
“2012 has been a hugely-successful year for us thus far. We really have the most loyal fans in all of sports,” said Davey Coombs, President of MX Sports Pro Racing. “The distribution strategy we created for 2012 is working, providing our audience with the complete sport experience through our multi-platform, multi-channel offering. We have five races to go and are expecting continued success and growth.”
“Motocross has seen tremendous growth over the past few years, but this season viewership is at an all-time high; we’re really hitting our stride and seeing an extraordinary response from the audience across all platforms,” said Wade Martin, President of Alli Sports. “The series has exploded now with a cohesive offering through the NBC Sports Group with programming on NBC and NBC Sports Network, support through NBCSports.com and their streaming technology. We also have seen an increase in promotion across available sports group assets; all together and with FUEL TV, it makes this one of the best offerings to both fans and brands in motorsports and action sports as a whole.”