Motorcycle Live has announced that British Eurosport will sponsor the Entertainment Zone at this year’s show, which will run at the NEC in Birmingham from 24 November to 2 December.
Over the last decade, Eurosport has become a firm favourite with British motorcycle racing fans, living up to its billing as the home of bikes and broadcasting coverage of MotoGP, World Superbikes and British Superbikes.
The Eurosport Entertainment Zone, featuring the Black Horse Stage, will once again occupy the heart of the Motorcycle Live halls at the NEC. As well as non-stop entertainment, it’s an area where visitors can pause for a few minutes to take the weight off their feet and grab some refreshments.
It will also be the focus of on-stage activities with hosts Steve Parrish and Eurosport’s very own James Whitham, who commentates for the channel at both World and British Superbike events.
The racers-turned-broadcasters will keep the Motorcycle Live crowds entertained with interviews and chat shows, along with a variety of interactive games – many of which will be new-for-2012 – and quizzes such as the ever-popular ‘A Question Of Bikes’.
Finlay McAllan, managing director of Motorcycle Live organisers, MCI Exhibitions says: “Year after year, British Eurosport demonstrates its commitment to British fans by broadcasting a huge amount of race coverage. We’re absolutely delighted that they have chosen to extend that commitment by partnering the Entertainment Zone at Motorcycle Live.”
Simon Lewis, Head of Communications at British Eurosport said: ”We position ourselves as the Home of Bikes, so Motorcycle Live is a great opportunity for us to interact with bike fans, showcase the fantastic race coverage we have all enjoyed this season and for our expert James Whitham to share his passion and knowledge with bikers from all over the country.”
Advance tickets for Motorcycle Live 2012 cost just £16 per adult, £10 for seniors and £6 per child*. The all-inclusive ticket not only gives access to five exhibition halls crammed with all the latest bikes, clothing and accessories, but also provides non-stop entertainment from some of the biggest names in biking, plus the BSH/Streetfighters Custom Xtreme Zone, the Yamaha Escape Zone and the Classic Zone in association with Coventry Transport Museum. The ticket also includes access to six opportunities to ride a motorcycle AND entry into the jaw-dropping stunt display in the Ramp’d Up Freestyle Motocross Arena**.
Motorcycle Live 2012 takes place at The NEC, Birmingham from 24
November to 2 December.