MAXXIS will title sponsor the ACU British Motocross Championship for three more years, giving security, stability and a strong financial and promotional footing to the best national series in the World.
It means the innovative series organised by ACU Events which has brought in a new Superpole and three race per day format for 2010 will have a stable base for growth and expansion until at least 2013, giving the sport a major boost.
Maxxis is one of the leading suppliers of competition off-road, on-road, car, van, truck, agricultural and bicycle tyres in the world, with 40-years of manufacturing experience allowing it to offer unequalled performance and quality at cost effective prices. It has been title sponsor of the British Motocross Championship since 2002 and is a stalwart of the sport in the UK.
Maxxis International UK’s Managing Director Derek McMartin said: “Since we originally signed up as title sponsor back in 2002 the Maxxis ACU British Motocross Championship has developed into one of the strongest and most exciting series anywhere in the world.
“Our ongoing investment is enabling the series to attract bigger and better fields and provide opportunities for talented young riders to break through into the professional ranks while its higher profile and professional organisation has prompted sponsors from outside the motorcycle industry to get involved.
“In renewing our support for the British motocross championship for a further three years, and sponsoring two factory teams this season, we aim to help the ACUE reach a bigger and broader audience. This will be achieved not only through primetime TV coverage, but also via digital media initiatives.”
The Maxxis British Motocross Championship is an eight round series in 2010, stretching from Little Silver in Devon to Duns in Scotland and also taking in the Grand Prix track at Mallory Park and a new track at Silverstone. Other top class venues include Lyng in Norfolk and established and historic Farleigh Castle, Foxhills and Hawkstone Park.
ACU Events Series Manager Brian Higgins said: “We have developed a long and productive relationship with Maxxis and are absolutely delighted to have its support for a further three years.
“It is testament to the proactive and professional approach that ACU Events takes to the series that it can retain such a large well-known brand as Maxxis as a title sponsor and other major sponsors. We will be looking to grow, improve and expand with Maxxis support and riders plus spectators in the UK can look forward to three years of top competition and events.”