When Ryan Dungey secured the 450 Class title in last season’s Lucas Oil AMA Pro Motocross Championship, it brought a fitting conclusion to a groundbreaking year for the Rockstar Energy brand – which made its foray into series sponsorship for the first time in 2010. After a successful debut as a major supporter of American Motocross, MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce that Rockstar Energy will reprise its role in the championship for 2011, with the unique and popular Fast Lap competition headlining the brand’s efforts.
As one of the most recognizable names in the industry, Rockstar Energy and its trademark yellow star can be seen on the sides of riders’ helmets and race rigs throughout the paddock. Whether fans have a can in their hand, or one of the Rockstar-sponsored teams is standing on the podium, the energy drink’s stalwart presence can be felt both on and off the track.
Last season, in an effort to reward the rider who lays it all on the line by setting the day’s fastest lap of the final 450 Class moto, the Rockstar Energy Fast Lap competition was introduced. After a successful inaugural campaign, Rockstar-backed Dungey took home the grand prize after setting the fastest lap at an astonishing nine rounds last summer.
This season, Dungey and his 450 Class competitors will once again wage war out on the track for another shot at a coveted award exclusive to American Motocross. Beginning at the Rockstar Energy Hangtown National on Saturday, May 21, points will be accumulated over the next 12 weeks of racing by the quickest 450 Class riders on any given lap of the final moto of the day. Fuel TV, NBC Sports and SPEED will keep the fans up to date on the hot-lap stats. Just one point is available at each stop on the schedule and whichever rider amasses the highest total at season’s end will be awarded this year’s grand prize – a special Minute Machine watch from Oakley Watches. The one-of-a-kind timepiece is a Swiss chronograph with a titanium bracelet that stands out amongst the rest thanks to its aggressive styling yet refined, lightweight composition. It’s truly a unique piece for any rider’s trophy case.
“Rockstar Energy is all about pushing the envelope,” said Rockstar Energy’s Mike Kelso. “The Fast Lap competition is a testament to that, not only for the brand, but the sport of motocross in general. To succeed in motocross, a rider must find the fine line between the ragged edge and control and this is our way of recognizing that commitment. Having Oakley Watches on board this season makes this award that much more special because much like Rockstar, Oakley is a brand that likes to set standards and raise the bar.”
In addition to the Minute Machine watch awarded to the winning rider, second and third place will receive a Gearbox watch from Oakley Watches. The watch contains Oakley’s patented unobtainium strap while also featuring intricate craftsmanship in the face. Its distinctive appearance blends sharp looks and pristine functionality. It is something the two riders who receive it will be proud to take home.