Off-road enthusiasts crammed the entrances to the International Dirt Bike Show halls today while waiting for the doors to open for day three of the Show. Superstar Saturday got underway promptly at 9.30am with the crowds spilling into the four halls and eager to set eyes on the latest brands and indulge in a spot of star gazing.
They certainly weren’t disappointed, as Super Saturday welcomed superstars from across Europe and differing off-road disciplines. Many believe that when it comes to motorsport events, the International Dirt Bike Show is totally unique, with its friendly, family atmosphere, astonishing value for money and opportunity to mix it with motocross legends. From the World MX2 championship, KTM’s Jeff Herlings impressed the audience gathered around the hall 2 stage. Sticking with KTM, the Show was also used as the launch pad for the HM Plant Red Bull KTM team’s new line-up of Kevin Strijbos and Elliott Banks Browne.
The show presented the visitors with a number of firsts this year, kicking off with the Fast Eddy Dirt Bike Show XC Special at 10am. Some 40 youth riders and 30 quads reported it to be a top-class event, and now the team will make good the track for around 150 solo enduro riders who will venture out to the Stoneleigh woods tomorrow.
The first-ever EvoShock Moto Jumble to be held within the confines of the Show was a resounding success, with bargain-hunters raring to go and partake in a spot of golden era bartering.
Show organisers have up-rated and refreshed the UK’s only dedicated off-road show this year and given visitors an enhanced and varied experience. The hard efforts have already paid off, with positive feedback from exhibitors and visitors alike.
After a two-year absence from Stoneleigh, Honda products were back on display at the Show under Dave Thorpe’s Buildbase Honda team umbrella, and the three-time World 500cc Motocross Champion confirmed that the decision to attend has proved worthwhile. “We’ve had a great response from dealers and public who are pleased to see the production bikes here as well as the special kit machines. It was hard work for everyone involved in getting us here, but I’m truly glad we made the effort.”
At distributor level the Show has been a winner too, with John Hayden of Putoline/Lazer saying, “The ticket promotion for Thursday certainly worked well, as there were a lot of off-road-dedicated end-user customers here, but equally we saw many members of the trade too. The Moto Jumble is a brilliant idea, as it is a real growth market. From where we stand, it is clear that the organisers have achieved their objective of refreshing and revitalising the show.”
In the retail section, popular World and British Superbike racer Chris ‘Stalker’ Walker was delighted with the reception he and his team received from the off-road visitors, with huge interest in his new Gonerby Moor track venture and show Super Saver initiative. “I’m chuffed,” he said, “We hoped that we would do well here, but so far the response to what we’re doing and the sales we’ve made have exceeded all expectations.”
The International Dirt Bike Show, Warwickshire, 3rd to 6th November 2011. www.dirtbikeshow.co.uk